Under the leadership of Mark Yusishen, Mackow Industries seized the opportunity to acquire Mission Overland in 2021, recognizing substantial promise within both the brand and the RV industry. With the recent release of a new travel trailer model, Mission Overland maintains its position as one of North America’s premium brands in the growing market for well-built off-road RV trailers.

Crafted for rugged back-country exploration, these overlanding trailers combine durability with modern design and customizable features, appealing to a niche market that increasingly values outdoor experiences. McClelland, Vice President of Operations at Mackow Industries, emphasizes the ongoing effort to expand the dealership network, recognizing the growing demand beyond traditional RV dealerships.

Loren Walker, owner of XGRID Campers in Las Vegas, underscores the surge demand for off-road equipment, driven partly by the COVID-19 pandemic. He praises Mission Overland’s product for its compactness, ruggedness, and unique interior space, highlighting its popularity among consumers.

Mission Overland’s trailers are designed for durability and longevity while providing baseline luxuries for adventurers. Their line-up trailers include the Summit travel trailer, the Approach family travel trailer, the Trail Dog toy hauler. “Mission Overland possesses immense potential in the ever-evolving outdoor recreation market”, said Mark Yusishen.

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Source: Winnipeg Free Press 

Originally published: March 15, 2023

Posted in Mission Overland

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